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Peatos brand is ‘exploding right now,’ says CEO; Cheetos cease and desist letter ‘the highest form of flattery,’ says legal expert.

Food NavigatorSeptember 11, 18SHARE:
355 355 Kelsey Berryhill

Food Navigator Cheetos Wold Peas Tigers live longer than cheetahsBy: Elaine Watson

Receiving a cease and desist letter from a multinational is clearly no cause for celebration, although in some respects it’s the “highest form of flattery,” observed one legal expert quizzed by FoodNavigator-USA over the clash between extruded snack brand Cheetos, and Peatos, a pulse-based rival causing a stir in the produce aisles. Read full article here. 



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